The Canaveral Port Authority commissioned the study to update Port Canaveral economic impact estimates in a reliable, conservative manner. Martin Associates (www.martinassoc.net) of Lancaster, PA, a firm with that has conducted more than 250 seaport economic analyses for seaports throughout the world, was commissioned for this project.

Study focused on four sectors of Port Canaveral business:

1. Cruise
2. Cargo
3. Real Estate
4. Marinas

Analysis results primarily are based on 233 interviews with firms providing services in the four business sectors and 900 individual surveys of cruise ship passengers and crew. The interviews and surveys took place in the first quarter of 2010.

The interviews and surveys were utilized to determine:

1. Direct impacts of firms doing business at Port Canaveral
2. Induced impacts of individuals employed in port related businesses
3. Indirect impacts of firms dependent upon businesses at Port Canaveral
4. Related impacts of shippers and consignees moving cargo through Port Canaveral
5. Tax impacts including state/local personal and business taxes on activities at Port Canaveral

Summary of Results

• 13,093 jobs generated by Port Canaveral cruise, cargo, marina, and real estate activity
• 2,309 cargo jobs, 8,908 cruise jobs, 427 marina jobs, and 1,369 real estate jobs
• $648.8 million of direct, induced, and indirect wages, salaries and local consumption expenditures
• $1.1 billion in revenue for businesses providing services at Port Canaveral
• $48 million state and local taxes generated at Port Canaveral
• Job growth by 2012 (based on existing commitments) increase 25-percent to 16,124